Bluetooth RC car!

The other day, while I was in CVS looking at a Popular Science magazine, I saw this ad, that really got my attention. It was about a small RC car that is controlled via BlueTooth with a Iphone, it looks soo cool, so I taught I would post it in here to show it to all of you guys out there, here is a video demo, and a link to the site: http://zenwheels.com/